Welcome to the new entity known as Blind Mice Productions! We're an artist-run digital label/production house out to give you the most killer, dark and hard music we can find with a super agile model based on the EDM side of the industry. With digital distro and promo we can give you the most up-to-date sounds and beat the traditional labels to the punch.
Who are we? We are the evil bastards behind SHIV-R. We have found a handful of absolutely killer bands either through our tours internationally or through "fan remixes" of our own material and we want to help these acts reach as big a crowd as possible. We have been asked here and there to mix and master other artists and this is something we can offer through Blind Mice Productions and we also thought we could take it a step further and release what we produce digitally to make a "family" of these artists as our roster grows. Of course, some of the bands we work with are killer from the start and don't need our production, and conversely some of the stuff work work on will be released by other labels; Bind Mice Productions will be the hub for all that activity. For example, SHIV-R itself will remain in the hands of our German captain Infacted Recordings.
Why digital? Why now? It's been at the back of my mind to start a label for the last 10 years, but the hurdle has always been CDs. They have always been a burden of perceived legitimacy and the energy spent in manufacturing and sourcing distribution has always been inordinately high compared to the consumer demand. Digital distribution and promotion have been around for a while but I honestly think that it has taken until right now for this arena to become mature. DJs the world over are using laptops and online mp3 retailers are the de facto methods of distribution. I remember being asked to DJ in Paris a few years ago and the promoter asking what equipment I needed. "Just a couple of CDJs will be fine" I told him thinking this would be easiest, but it absolutely wasn't and he expected me to use a laptop, which I was more than happy to do. The digital arena is also no longer seen as less legitimate - with successful, trend-setting labels like Mau5trap, Boys Noize and Kannibalen Records being digital only, no one bats an eyelid at the lack of CDs as that would only slow down their releases.
Another indication of the zeitgeist moving to shorter, digital releases was SHIV-R receiving critisism for taking a long time between releases, while other acts in the EDM world staying super current with consistent and regular output reaching the DJs' hands. Well why not apply this model to the darker side of music? Something we keep coming back to is "just because that's the way it's always been done, doesn't mean it's the best way" and we think we can shake up the scene by taking advantage of the digital world and trying a new model. So that's where we're coming from, that's who we are and we hope you're down for coming along on this ride!